What SEO content strategy actually looks like
You'll work through the specific techniques publishers use to rank content—from keyword clustering to content briefs to tracking what actually moves rankings. This isn't theory. It's the process.
Six modules that build your workflow
Each module takes you deeper into one part of the process. You'll build deliverables as you go—keyword maps, content briefs, optimization checklists—so you finish with work samples, not just notes.
Search intent mapping
Learn how to categorize queries by what people actually want. You'll group keywords into intent clusters and decide which content formats match each type.
Writing content briefs
Build briefs that give writers everything they need—target keywords, competitor analysis, structure recommendations, internal linking opportunities.
On-page optimization
Work through title tags, meta descriptions, header hierarchy, and image optimization. You'll audit existing pages and create optimization checklists.
Internal linking architecture
Map out how content connects. You'll identify hub pages, build topic clusters, and create linking strategies that help search engines understand your site.
Content refresh process
Learn when to update existing content versus creating new pages. You'll build a refresh workflow based on ranking changes and traffic patterns.
Tracking and reporting
Set up dashboards that show what's working. You'll track rankings, traffic, and conversions, then use that data to adjust your strategy.
Getting started takes three steps
The program opens regularly. Once you enroll, you get immediate access to the first module and can work at your own speed through the rest.
Choose your start date
New cohorts begin every month. Pick the date that works for your schedule.
Complete enrollment
Fill out the registration form and you'll receive login credentials within 24 hours.
Access materials
Log in to find your first module, assignment templates, and the student forum.